Marketing is one of the many tools that businesses employ to be successful. It comes in many forms, from print to email to social media. There’s thousands of companies and individuals who offer marketing services and all of them try to set themselves apart from the others. The one thing I’ve noticed while working with marketing professionals or as a marketing professional is that sometimes that personal touch gets neglected. We look at data and strategies and pretty images and we sometimes forget about voice and personality and all the things that build a company’s culture and message. Lytle Marketing Concepts was created in the hopes of always putting these important factors first.
How do we plan to do this? Well, firstly, data and strategies are great tools that ultimately lead to effective marketing. Those details are just as important, but you can’t fully succeed in building these strategies and reading that data if you aren’t truly representing a company in its truest form. So before we even get to that point, our goal is to understand a company’s voice and message. Some company’s are already very established and have a strong understanding of what their voice and company culture is. For these companies, we just want to improve upon that information and help create a more cohesive brand storyboard that can help guide future marketing strategies. For companies who aren’t quite as established and maybe aren’t fully sure what their message is or how they want to convey that message, we can help build it from the ground up. We do this by getting to know you, your employees, your goals, and your values.
A business isn’t a business without its people and those people help to define your story. Are you a female owned business? Do you take pride in reducing your ecological footprint? Do you offer your employees growth and training opportunities so that they can reach their own personal and professional goals? All of these factors help to build your story. What led to the creation of your company? Does your product or service fulfill a need or want? We will get to know you and your brand because I have found that the more people can connect with a brand, the more support they will show and Lytle Marketing Concepts wants to make it easy for your customer base to connect with you.
We are here to support your business, not just offer a service. We want to know about your families, your lives, your goals. It’s easy to post on Instagram or design a brochure. I could easily just choose some stock photos and use automation to make sure you’re posting consistently on your social media profiles. I want to make sure we are going much further than that and showing your customers who you are and why they should support you. Set up a free consultation with us today and see what sets us apart.
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